Posted inUncategorized
7 way to build confidence and cultivate resilience
Nothing is impossible, the word itself says ‘I’m possible’! Audrey Hepburn I found myself needing to stop at a local mall. And I didn’t expect to hear someone…
Posted inUncategorized
Behind a Winning “Coolest Thing” Contest
Now in its second year, the California Manufacturers and Technology Association’s competition is a helpful advocacy and outreach tool. Associations looking to expand their advocacy efforts and building public awareness…
Posted inUncategorized
How Leaders Handle the Smallest Threats
In leadership, the focus often gravitates towards grand visions and sweeping changes. The big stuff. But my experience is that it’s usually the small, seemingly insignificant threats that…
Posted inUncategorized
A Special Kind of Signing Day
In almost every high school across the country, athletes sign their national letter of intent to celebrate a scholarship with a particular school. It’s usually a big deal. Schools set…
Posted inUncategorized
Survival Tips for #ASAE24
Navigating the ASAE Annual Meeting and Expo can be overwhelming, especially for first-timers. Some advice for how to make it both meaningful and fun. Every time I’ve set foot in…
Posted inUncategorized
The Best Media are the Ones that Optimize Brand Trust
Your client could make the best media ads you’ve ever seen, but they mean nothing if they don’t inspire trust. Brand trust is what motivates consumers over the line between…
Posted inUncategorized
The Red Car Theory
This is a short blog with a simple message: Opportunities are all around you, but you have to be looking for them in order to take advantage of them. Here…
Posted inUncategorized
Create An Effective Sales Call to Action For Videos
Sellers who can craft a winning sales call to action have a big advantage over others. It’s an especially helpful skill for videos. Videos are a must-have tool for sellers. And they are…
Posted inUncategorized
3 Most Important Attributes in a Teammate
I have to be honest. I have no idea who this guy is. My guess is he is a special forces guy in the military. My guess is he is…
Posted inUncategorized
The state of AI: Hashtag Trending, the Weekend Edition – Documentary Part 2
The state of AI is the second in this series prepared for the long weekend. In part one, we traced the evolution of Artificial Intelligence. In episode two, we discuss…